Trust Me; I’m A Blogger

15 Mar
BlogHer 2010 swag

BlogHer 2010 swag (Photo credit: jen_rab)

BlogHer published the results of their annual survey yesterday.

What they learned:

  • More women buy based on recommendations from blogs than from Facebook, Twitter or Pinterest.

Didn’t I tell you to shop at Tesco at five-thirty on a Saturday evening?  I’ll keep saying that until they upset me (and they will:  I’m the world’s worst shopper and easily offended). 

That’s no good to my American readers, of course, who make up more than half of my audience; or my European readers, who make up another fraction that isn’t quite a quarter but is fairly substantial; or the one person from St Kitts and Nevis (you know who you are) – none of whom have a local Tesco at which to shop (yet: as Tesco’s campaign for world domination grows, powered by almost-out-of-date stock being sold at ridiculously low prices to the joy of cash-strapped bloggers, they might eventually succeed). 

BlogHer tell us:

More than 61 percent of active blog readers in the U.S. say they have made purchases based on a blog recommendation.

Not from this blog, you haven’t; unless it was of the two anthologies in which I have a poem.  Can’t see either of those being a huge hit with my Mongolian reader (you know who you are). 

English: Countryside road in Central Mongolia,...

Image via Wikipedia

I don’t really blog about the stuff I buy, because I don’t really buy anything.  The Hub says that’s one of the things he loves about me – my lack of materialism.  Chance would be a fine thing: one of the things I don’t love about him is his lack of money.

But I shouldn’t complain; I get great Christmas presents (President’s balls, anyone?).

BlogHer go on to say:

Blogs Won the Trust Test –  The blog review was ranked the most trustworthy by both women online and the BlogHer community […] We believe think the survey makes the case that blog conversations are the single best use of marketing and advertising dollars by brands that want to grow their reach to women online […] We believe this action is being driven by the high level of trust within the community, which is reinforced by the length and depth of the conversational format available on blogs and in blog comments.

Putting it into terms I can understand: you trust me because we talk to each other via comments, in which you tell me my butt is big and I’m bonkers. 

The Earth, My Butt, and Other Big Round Things

Image via Wikipedia

I can believe think why that works.

They finish with this recommendation:

So to marketers and advertisers seeking the powerful audience of women online, we ask this: Do you want more confidence that your relevant messages will actually convert into action? If so, we recommend you talk with bloggers.

I have to agree, so here’s my own message to advertisers:

Use me.  Send me free stuff and I’ll blog about it.  Honest.  Ly. 

You can trust me: I’m a blogger.

*

POSTSCRIPT

I missed a trick: with that blatant request for free stuff, I should have finished this post with, ‘Trust me; I’m a blagger.’

Publish in haste; repent at leisure.

41 Responses to “Trust Me; I’m A Blogger”

  1. creatingreciprocity March 15, 2012 at 12:44 #

    Husbands! Hah! I keep telling mine to win the lottery, pointing out that I am able to not win the lottery myself – I’ve been not winning it for years/ever – so he needs to be bring something else to the table (preferably bags of money).
    Does he listen?
    I see no evidence of Lotto wins, that’s all I’m saying…

    Like

  2. Kate Kresse March 15, 2012 at 12:47 #

    is BlogHer a convention for bloggers?

    Like

  3. roughseasinthemed March 15, 2012 at 13:13 #

    We are rumoured to be getting a Tesco here in Gib. However, if it is anything like Morrisons there is no way your top 5.30pm-on-Sat tip will work, as by early arvo, all of Gib and half of Andalucía have descended to clear out the shelves. No bargain offers here I’m afraid 😦

    I keep forgetting I need to revive my BlogHer stuff. I got some mention on there years ago when they were featuring gazpacho.

    Like

  4. adinparadise March 15, 2012 at 13:57 #

    Bwahahaha @ GWB’s balls! 😉 Love the logo on those jeans. I don’t have a big butt, but I want them. 😉

    Like

  5. xtrekki March 15, 2012 at 14:01 #

    BlogHer??? What’s that?? And they’re recommending that advertizers give us free stuff to blog about?? I’ll do it! Will it be enough to allow me to leave work???

    Like

  6. jmgoyder March 15, 2012 at 14:12 #

    You forgot to mention your millions of Australian fans! Well, me anyway – ha!

    Like

  7. Paula Tohline Calhoun March 15, 2012 at 14:46 #

    You are a blogger? I know you as many things but a blogger isn’t one of them. Besides if it was you you are talking about then why aren’t there any Managers Malteasers in that pile of swag? You can’t fool me! This comment makes abduct absolutely no sense. Thats how you know this is me.

    Help! I’m a victim of sleep deprivation. If you find it, will you please return it to me? I have plenty of time to use it. Out will not go to waste.

    Like

  8. gigihawaii March 15, 2012 at 15:40 #

    I guess it is true that I tend to buy stuff or read books when a blogger recommends it. I don’t do Facebook, Myspace, or Twitter.

    Like

  9. laurieanichols March 15, 2012 at 15:42 #

    It sounds like Blogher is operating a spy mission and plotting an infiltration scheme to get mass marketing underway in the consumer universe, I believe think. I am like you, I don’t like to shop at all, my believe think is that I don’t really need it. I do like food shopping though, but we don’t have a Tesco’s. I do trust you and not just because you are a blogger but because you are the laughing housewife.

    Like

  10. Fresh from my desk... March 15, 2012 at 17:43 #

    Hello Tilly~

    I’ve nominated you for a Versatile Blogger Award: http://freshfrommydesk.wordpress.com/2012/03/15/versatile-blogger-award/

    I absolutely adore your blog (not in the same stalker way that you tend to love people, but I am quite fond of you) and while you may already have a closet full of Versatile Awards, I’m giving it to you anyway. So there.

    Warmly,
    Laura

    Like

    • The Laughing Housewife March 20, 2012 at 12:40 #

      Thank you, Laura! I love that you love me in a non-stalker way. I may have to stalk you as a result.

      😀

      Like

      • Fresh from my desk... March 20, 2012 at 22:30 #

        Hmmm…I really want that to be a compliment in a not scary way. LOL! 😉

        Like

  11. BeckySefton March 15, 2012 at 20:17 #

    I was telling a friend of mine about your Tesco tips on here.

    Like

  12. Casey Marriott March 15, 2012 at 20:37 #

    Funny post! I thought I would pass on the inspiring blog award which you can grab from here:

    http://analyseon.wordpress.com/2012/03/15/and-the-blogging-award-goes-to-30/

    If you have one already, you can add it to the collection 🙂

    Like

  13. SchmidleysScribbling March 15, 2012 at 21:16 #

    Love the jeans but I could never wear them. Dianne

    Like

  14. Hattie March 15, 2012 at 22:06 #

    Tesco always sounds to me like the kind of place where you would gas up. With gasoline, that is.

    Like

    • The Laughing Housewife March 20, 2012 at 12:47 #

      It is. They have banks, phones, petrol stations, food, clothes, furniture, travel….they intend to take over the world.

      Like

  15. Al March 16, 2012 at 02:29 #

    I know you must be getting some kind of stipend from the Mars, Inc. for hawking their Maltesers. If the makers of other products had any smarts, they’d hop on that Tilly Bud bandwagon too.

    Like

    • The Laughing Housewife March 20, 2012 at 12:51 #

      You’d think so, wouldn’t you?

      All Maltesers are paid for with my own money (well, the Hub’s and sons’, actually). T’ain’t fair.

      Like

  16. ElizOF March 16, 2012 at 02:52 #

    You and me both… I’ll take the swag. 😆

    Like

  17. Patti March 16, 2012 at 19:55 #

    I confess I have purchased something due to a recommendation from a blogger – but if a blog starts spouting off about merchandise all of the time – I’ll probably stop reading it (with the exception of Maltesers – I’d have to send overseas for them, so it’s not the same). Funny that they basically come down to the fact that people listen to recommendations that come to them by word of mouth – even if the mouth is talking through a blog – if that makes any sense at all. If not, that’s fine – I’m not trying to sell anything.

    Like

    • The Laughing Housewife March 20, 2012 at 12:52 #

      It makes perfect sense – if we read a blog regularly, we thing of the blogger as a friend we can trust, and we take their word for things.

      Trust me – Maltesers are worth sending overseas for.

      Like

  18. Perfecting Motherhood March 19, 2012 at 05:05 #

    I think the Malteser people need to start sending you bags of their stuff so you can blog more about it. Honestly is there another more loyal Malteser blogger in the whole world than you? I don’t think so.

    Like

I welcome your comments but be warned: I'm menopausal and as likely to snarl as smile. Wine or Maltesers are an acceptable bribe; or a compliment about my youthful looks and cheery disposition will do in a pinch.

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