The Value Of A Good Blog Title

2 Jan
English: Groucho Marx & anonymous blogging

Groucho Marx & anonymous blogging (Photo credit: Wikipedia)

Let’s start with a poem I wrote some years ago:

*

The Thing About Poems Is

Titles
are
vital

*

The same is true of blog posts.  Titles are vital to lure an unsuspecting reader to your blog, where you will surround them with your wit and wisdom and encourage them to waste time they could have used for eating, watching TV and sitting on the couch.

Here is a bad example from my own post titles:

  • Joke 648

Unless you are looking for 648 jokes, it’s rather dull.  However, it does tell you exactly what you will find – a joke; the 648th joke in a long line of jokes.  

It helps to be specific:

  • The Value Of A Good Blog Title 

is not particularly interesting but it will attract people looking to improve their blogging.  I know this because 

  • Seven Tips For New Bloggers 

still attracts readers, months after being posted.  

It helps to be topical:

  • It’s Beginning To Look A Lot Like Christmas

Posted in December, it’s seasonal and likely to attract Christmas fanatics like me.  In November, it makes me the blogger who’s ahead of the game; in June, it makes me quirky and will, hopefully, make the reader curious.  But beware: posted in January it’s the blogging equivalent of the guest who won’t leave when the party’s over.

Sometimes, being topical leads to dumb luck:

  • Some Snow Facts

A fun factual post a year earlier led to my best-ever day – 4,720 hits – when Google Doodle celebrated the 125th anniversary of the discovery of the World’s Largest Snowflake.  I’d have been happier if just one of those people looking for the Google Doodle had left a comment but, hey, I’m not one to look a gift spike in the mouth.

Referencing popular culture in a title is a good way to attract readers.  Here are some posts of mine which still receive hits:

  • Twilight: I Hope Bella Remembered To Shave
  • Seven Of Nine, And Not In A Good Way
  • Robert Pattinson With Small Hairs

Being up to date with the news helps:

  • What Really Happened To Gaddafi

brought in hundreds of people who thought a housewife in Stockport could tell them what 24-hour news channels and thousands of dedicated reporters could not.

Adding the word ‘Review’ to a title is another good way to attract readers. However:

  1. It irritates readers if you use the word ‘Review’ and then don’t review whatever it is you claim to be reviewing.
  2. Reviewing books and movies four years after they’ve been released is unlikely to make your post a best seller.

Key words and phrases that people use in searches are useful.  Here are some posts that still receive hits; one was written over two years ago:

  • You’re Only As Old As The Woman You Feel
  • Smile And The World Smiles With You    The word ‘smile’ is the top search that finds this blog, with over 10,000 visits.
  • A Is For ‘Arguments’    The key word here is ‘A’.  Bizarrely, the letter ‘a’ comes in at Number 7, with 1,044 searches.
Sweaty Armpits

Sweaty Armpits (Photo credit: mricon)

Finally, have fun with your titles.  After all, it doesn’t matter who reads them so long as you are enjoying yourself.  Here are some of my favourite titles from posts that I have written in the last year.

  • Famous With Sweaty Armpits  
  • Okay, Tesco: I Forgive You
  • If I Break Wind, I’ll Write About It
  • I Have To Kill My Kindle
  • Love Many, Trust Few And A Canoe
  • I’m Three Mugs Of Tea Away From Becoming A Feminist
  • So Many Jokes, So Little Class   I like this one for its searing truth.
  • It’s Time To Give Up Food   I like this one for its absurd premise.
  • Ten Don’ts For When I’m Dead
  • Bring In Arms Fat Mummy
  • Hula Hoops. Very Proud Of The Queen.   I can’t claim credit for this one as it was from a comment by Debbie.
  • Vasectomy Dog And A Frog Disease Called Awesome
  • Camping: The Art Of Staying Wet Indoors
  • Flying To Spain In A Manky Cardi
  • A Labled Easy To Follow Leg
  • Sandra Bullock Has A Sex Change And Retires To Norfolk
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54 Responses to “The Value Of A Good Blog Title”

  1. benzeknees January 2, 2013 at 10:17 #

    You changed the look of your blog – like the new color, it’s very cheerful! Please don’t take away my Maltesers.

    Like

  2. waynemali January 2, 2013 at 10:20 #

    I love some your titles, especially the use of the work “manky”, I get it I bet a lot don’t, I must use so good old Newark speak one day! My top search is for the film Airplane, I used Otto the Autopilot in the title, so I get lots of crazy comedy guys popping by, along with some bed wetting adults, see my post the Weird & Wonderful World of Search Engines.
    Keep laughing,
    Wayne

    Like

  3. Ron. January 2, 2013 at 11:11 #

    No wonder, then, given my penchant for uninteresting titles, that almost no one (comparitively speaking) reads me.

    The truth, though, my dear TB, is that you could title your blogposts Read This And You’ll Die and I would still do so, dialy, and gratefully.

    Like

  4. vivinfrance January 2, 2013 at 12:16 #

    I so agree that your blog titles are awesome (horrible word), and am very bad at writing my own: pull your socks up, Viv.

    My most searched post is a rather bad poem entitled “The Art of Mucha”receiving several visits a day more tha’ a year later. The next favourites are: “rhubarb crumble” ., crochet bag instructions and the seriously sinful chocolate cake’ with ‘the perfect Victoria sandwich’ lagging behind.

    Like

  5. Katharine Trauger January 2, 2013 at 14:33 #

    Funny because it’s too true. Sad because it’s too true. Still, I laughed a lot. 😉

    Like

  6. laurieanichols January 2, 2013 at 14:56 #

    The yellow reminds me of Monet’s kitchen in Giverny, France.I really love it. My favorite is 10 Don’ts for when I’m Dead; very topical and something important to consider. I think that you did mention the importance of good titling because I remember giving extra thought to titles after reading your post about good blogging.

    Like

  7. SchmidleysScribbling January 2, 2013 at 15:35 #

    Yes, thanks i got the email, only I could not leave a reply to your reply on the other post. All is okay today. I want Al’s new dog. Dianne

    Like

  8. theonlycin January 2, 2013 at 15:56 #

    You do have a magic touch, your titles are absolute gems.

    Like

  9. Rorybore January 2, 2013 at 16:19 #

    I am still amazed that my post popular post was a Coffee Chat one simply called Random Thoughts. And the 2nd one is a post about tiles…..I couldn’t decide on shower tiles. People love renovations! And sadly the 3rd is someone looking for “dirty mom” that sadly for them, lead to a gardening post.
    Also, I would like to know that whoever is looking for “Keanu Reeves naked” will come back and let me know when then find him 🙂

    Like

  10. terry1954 January 2, 2013 at 16:56 #

    and you ask why I look forward to your postings daily……………..lol

    Like

  11. slpmartin January 2, 2013 at 18:08 #

    Hmm…I may have to try such titles in the future.

    Like

  12. klrs09 January 2, 2013 at 19:37 #

    Funny as always — and I was drawn right in by the title! My own titles are very weak, puny things — doubt they ever attract much attention. Ah, well, I should do well to copy your post and study it.

    Like

  13. Hanna January 2, 2013 at 19:59 #

    Google is soooo creative… “Not the usual yada yada… Learn More”
    And still I won’t click the ‘learn more’ button ‘cuz somehow I think its still gonna be the usual yada
    yada…
    Aah… Good post as always ;).

    Like

  14. Tom (Aquatom1968) January 2, 2013 at 21:37 #

    Fun post, Ensign Tilly!
    I’m not very good with titles – I must try harder!

    Like

  15. Sightsnbytes January 2, 2013 at 22:21 #

    You are totally correct about the title being important. a while ago I wrote a little ditty about marbles. I didn’t think it was spectacular or anything, but it turned out to be my most read piece. (http://sightsnbytes.wordpress.com/2011/09/22/all-the-marbles-marbles-what-are-marbles/)

    I often wonder what drew people to the story, and I finally figured it out. Apparently people from all parts of the world are curious to what marbles are. Maybe part of the reading audience were people who played the game as a child. Maybe the audience were people who were researching childhood games of the 70’s; or maybe it was just the fact that a large number of people out there seem to have lost their marbles, and figured that they would get them back by reading my post. Whatever the reason, the title is the reason why they tuned in.l Nice site you have here, and keep laughing!…and writing

    Like

  16. robincoyle January 2, 2013 at 22:46 #

    4,720 hits on one day? Surely, you jest.

    BTW, I’ve tagged you for a blog interview called the Next Big Thing. It is a chance to talk about your WIP. Play along is you’d like!

    Like

  17. Grannymar January 2, 2013 at 23:10 #

    I love the clean custard walls, now I wonder if you could use that as a title?

    Like

  18. restlessjo January 2, 2013 at 23:15 #

    Tilly, I really meant to bypass your blog and go in the bath, but I read the first line and before I knew it I was smiling. Again!
    I’ve decided to start a series of A-Z challenges, but only do the first post on each of them. Will it make me famous?

    Like

  19. viveka January 2, 2013 at 23:46 #

    How successful do we have time to be … I do reviews on old films I seen, but never use the world review … so I will never have a chance to have a good value blog, but I’m not really bothered … You’re a true master on post titles – and that’s why I stick around … *smile

    Like

  20. sonofwalt January 2, 2013 at 23:56 #

    I do adore your titles, and I’ve noticed that if you can ever induce a kitty reference in you get an instant spike. Kitty Cat Heaven seems to get a lot of searches, but my biggest kitty search, it turns out is for a porn site that makes me very uncomfortable. Ah well. . . Anywho, are you serious about the word “A?” Really? In your tags (what they used to call keywords), or just as a word in the title?

    Like

  21. evilnymphstuff January 3, 2013 at 08:03 #

    These are very useful tips. And you’re really good at giving titles, you know 🙂 All the best for 2013!

    Like

  22. kateshrewsday January 3, 2013 at 09:48 #

    Ah, it’s an art, Tilly. I am very hit and miss.

    Hear you were busy at Tinman’s!

    Like

  23. Al January 3, 2013 at 15:58 #

    I’m thinking “Read this blog or I will find you and I will kill you” might draw some readers.

    Like

  24. eof737 January 4, 2013 at 06:13 #

    All great points… Title matter even if a tad provocative. 😉

    Like

Trackbacks/Pingbacks

  1. Moi? The Next Big Thing? « Robin Coyle - January 3, 2013

    […] The Laughing Housewife […]

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  2. The top 10 reasons you should always wear clean underwear…… « thecvillean - January 3, 2013

    […] of the blogs I follow, The Laughing Housewife, recently posted about how important a blog title is to attract […]

    Like

I welcome your comments but be warned: I'm menopausal and as likely to snarl as smile. Wine or Maltesers are an acceptable bribe; or a compliment about my youthful looks and cheery disposition will do in a pinch.

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