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Joke 740

2 Apr

Signs (Photo credit: Mike Cattell)

A retailer was dismayed when a competitor selling the same type of product opened next door, displaying a large sign proclaiming, Best Deals.

Not long after, he was horrified to find yet another competitor move in on the other side of his store. Its large sign was even more disturbing: Lowest Prices.

After his initial panic and concern that he would be driven out of business, he looked for a way to turn the situation to his marketing advantage. Finally, an idea came to him. Next day, he proudly unveiled a new and huge sign over his front door. It read, Main Entrance.



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